There are few things that make me swoon harder than a vintage silk shirt or a worn-in pair of Levi’s 501s — but when I heard that Alexa Chung was collaborating with Vinted, I’ll admit, I practically skipped a beat.
If there’s one thing Alexa gets, it’s the art of timeless dressing. Effortless, irreverent, just the right side of undone — her style has always felt like an ode to everything secondhand fashion stands for: longevity, individuality, and that irresistible “where did you find that?” energy.
Now, she’s turned her closet clear-out into a love letter to pre-loved fashion, exclusively through Vinted. (Can we just take a moment to imagine the treasure trove that is Alexa’s actual wardrobe?)
And honestly, the timing couldn’t feel more perfect.
Why Alexa’s Vinted drop feels different
This isn’t just another celebrity sale moment. It’s a signal that secondhand isn’t just cool — it’s becoming essential to how we think about fashion.
Over the past few years, Vinted has quietly evolved from a peer-to-peer app for casual listings into a major player in the resale world. According to Vogue Business, Vinted’s clever, low-cost model (no seller fees = more accessible selling for real people) and its focus on community over curation has helped it grow rapidly — even in the face of fast fashion giants trying to get in on the secondhand game.
More people are choosing resale first — not just because it’s better for the planet, but because it’s better for their wardrobes. Vinted’s growth shows that secondhand is no longer a side option — it’s a first choice for a lot of us.
And with Alexa on board, championing the joy of shopping secondhand, the movement just got a whole lot more stylish.
How it connects to newd Vintage
When I founded Newd Vintage, it was with this exact spirit in mind:
Buy Less. Choose Better. Get newd.
It’s about finding pieces that live with you — that gather stories and memories — not just fill a trend-driven gap. I wanted to create a space where secondhand feels thoughtful, elevated, and completely irresistible.
Opening my first appointment-only shop in Birmingham’s Jewellery Quarter this May (hello, dream come true) feels even more special knowing it’s happening alongside this bigger secondhand moment.
Like Vinted, Newd is about slowing down and savouring the process — finding pieces you’ll love for years, not just a season. And like Alexa, I believe your closet should be an extension of your story, not someone else’s trend report.
Want to start getting newd?
If you’re inspired (and let’s be real, who isn’t?), you can dive into Alexa’s Vinted collection here — it’s packed with designer gems and everyday heroes alike.
And if you’re craving an even more personal, curated experience?
Starting May 1st, newd Vintage is officially open by appointment in the Jewellery Quarter.
Think quality vintage, considered style, and a wardrobe that actually means something.
Because the future of fashion? It’s circular, personal, and — dare I say it — a little newd.
See you soon. x